Local web design Langley

Local web design Langley

Design by contract

Small World Marketing focuses on this by integrating AI into their web design process, ensuring the user experience in Local web design Langley isn't just seamless but also personalized. It's these elements that tell your story, making you memorable in a sea of competitors. The AI-driven site anticipates your needs, offering thumb-friendly navigation and prioritizing content based on your browsing behavior.

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Learn more about Local web design Langley here You're no longer bogged down in endless cycles of revisions and adjustments.
Small World Marketing's approach in Local web design Langley is just the beginning. Use the AI to generate initial concepts but then refine these with a designer's eye, ensuring uniqueness and personality shine through.

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To climb the search engine results pages (SERPs), you've got to master design tactics that cater to both aesthetics and SEO principles.
This isn't just about getting you online; it's about creating a digital presence that feels like an authentic extension of your brand. Don't worry; you don't need to be a tech wizard. Don't just guess; use tools like Google Keyword Planner to get it right.
It's not just about making your site look good; it's about making it work efficiently and effectively for those who matter most – your potential customers. Learn more about Langley’s Top Web Design Agency – Small World Marketing here. Beyond aesthetics, your site needs to be accessible to everyone. It's not just about having a logo or a color scheme; it's about making sure every aspect of your digital presence resonates with your brand's core identity.

You might think SEO is all about keywords and backlinks, but the visual appeal of your website plays a huge role too. World Design Organization The result? AI also plays a crucial role in data security and privacy. In the digital realm, Local web design Langley's Small World Marketing is painting the town red by merging the art of design with the science of SEO to create websites that are not just visually appealing but also rank high on search engines.

To craft the ultimate user journey, it's essential to understand your specific needs and preferences.

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This approach ensures your online presence stays ahead, adapting to both technological advancements and changing user expectations. You'll notice their approach goes beyond the basics.

You might wonder how this balance is achieved. This isn't just good practice; it's a new standard. You're witnessing a local success story that's still unfolding, constantly pushing boundaries and inspiring others to think beyond the traditional.

They understand that in today's digital age, your website's look and feel are just as important as its functionality. Content designer Another success story features a startup tech company struggling to distinguish itself in a saturated market. Web development It's not just about looks; SEO strategies positioned them at the top of search results, drawing in a flood of new customers. Work design

Langley website design services

The City of Langley, commonly referred to as Langley City, or just Langley, is a municipality in the Metro Vancouver Regional District in British Columbia, Canada. It lies directly east of Surrey, adjacent to the Cloverdale area, and is surrounded elsewhere by the Township of Langley, bordered by its neighbourhoods of Willowbrook to the north, Murrayville to the east, and Brookswood and Fern Ridge to the south.

Citations and other links

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Small World Marketing is at the forefront, ensuring that navigating a website doesn't just meet your expectations-it exceeds them. Your content's structured in a way that search engines understand, using proper headings, meta tags, and alt text for images. These aren't just numbers on a page; they're real businesses in your community that have seen tangible growth and success. Lastly, optimizing your website's loading speed and mobile responsiveness isn't just about user experience-it also affects your SEO. It's about creating a memorable online presence that resonates with the Local web design Langley community.

Moreover, Small World Marketing emphasizes the importance of engaging with the community. Moreover, AI's role in aesthetics extends beyond mere appearance. You're not just building for today's audience but for tomorrow's surge. Don't forget about mobile optimization.

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Understanding your website's usability is key to unlocking the full potential of your online presence. Small World Marketing crafts share-worthy content that earns links from reputable sites, further solidifying your online authority. Small World Marketing's team dives deep into understanding your business's unique selling points, integrating them with the local culture and trends. This approach doesn't just help robots; it makes your site more accessible to people, enhancing the overall user experience.

The same principle applies online. You'll find that their AI-powered solutions not only speed up the design phase but also enhance accuracy, reducing the margin for error. You'll see a stronger focus on inclusivity, ensuring websites are usable for everyone, regardless of their abilities. If not, it's time to make some changes.

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You're witnessing a shift where the focus isn't merely on wide-reaching campaigns but on deeply connecting with niche audiences through storytelling, immersive experiences, and interactive platforms. They're not just about creating a pretty face for your brand online; they're about crafting experiences that resonate with your target audience, drive engagement, and optimize conversion rates. From its inception, Small World Marketing set its sights on transforming the way businesses interact with the digital world. You're getting more than just a website; you're getting a tool engineered to enhance user experience and encourage conversions.

AI can track user engagement, identifying patterns and preferences, then adjust the layout, content, and even functionality to better serve those users. It's like having a personal shopper who knows your style, or a concierge who anticipates your needs before you even articulate them. Lastly, don't underestimate the power of social media.

They start by conducting thorough market research to identify local trends and consumer demands. Moreover, they're always ahead of the curve, employing the latest web technologies and SEO strategies that ensure your site ranks high on search engines. They don't just stuff them randomly; they strategically incorporate them into titles, descriptions, and content, making sure they're relevant to your audience's search intent.

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Small world marketing requires a balance of strategic thinking and authentic engagement. This meeting is key-it's where you'll discuss your business goals, target audience, and any specific design or marketing needs you have. They understand that you're more likely to browse on your phone or tablet than sit at a desktop.

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Lastly, they emphasize the importance of continuous optimization. This isn't just about throwing in a bunch of keywords and hoping for the best. In a world where time is money, Small World Marketing ensures that your investment in web design works harder and smarter for you, setting you apart from the competition with unparalleled efficiency. Small World Marketing tailors its web design solutions to fit your unique business needs, ensuring your website stands out in a crowded digital space. With Small World Marketing, you're setting your business up for sustained success in the digital world.
Now, it's a different story. When reputable sites link to yours, it boosts your credibility in the eyes of search engines.

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For you, this translates to receiving offers and content that match your interests and needs, enhancing your online interactions. A clean, navigable design helps users find what they're looking for, reducing bounce rates and signaling to search engines that your site is of high quality. Design around
You'll find it on our website, ready for you to share your project ideas, business goals, and contact information. Read more about Local web design Langley here In today's digital age, effective web design is critical for any business looking to stand out and connect with its audience. With AI-driven web design, you're not guessing what your visitors want; the technology learns and adapts in real-time, creating a fluid and personalized user experience. Moreover, this personalized touch doesn't just benefit the user; it's a game-changer for businesses too.
From offering customized design solutions that resonate with your brand identity to enhancing user experience, boosting website traffic, and leveraging advanced SEO strategies, Small World Marketing is setting a new standard. Imagine a website that adapts to your needs. Small World Marketing leverages these dynamics to help Local web design Langley businesses thrive in a crowded digital landscape. Moreover, AI can analyze vast amounts of data to provide insights into user behavior.

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What makes their method stand out in a sea of digital marketing solutions? This tailored approach ensures that the marketing strategies you get aren't just effective; they're a perfect fit for your brand. But it's not just about technology. To maximize your website's online visibility, it's crucial to implement advanced SEO strategies and engage with social media platforms effectively. Lastly, high-quality, relevant links can boost your credibility and SEO ranking.

From the color scheme and layout to the functionality and content strategy, every element is meticulously designed with your business objectives in mind. This partnership allows for designs that aren't only aesthetically pleasing but also rank well in search engines and provide an intuitive user experience. You'll need to design your web content with voice queries in mind, ensuring it's accessible for voice-activated assistants. Tailored specifically to your brand's aesthetic and functional needs, it ensures your site isn't just another face in the digital crowd but a standout beacon for your target audience.

With Small World Marketing, you're not just boosting your website traffic; you're building a community around your brand. Don't forget about meta titles and descriptions. This plan will outline the project's scope, timeline, and cost. This allows businesses to tailor their offerings and communicate more effectively with their audience.

As you ponder the future of your online footprint, consider how Small World Marketing's vision and innovative design techniques might be the key to unlocking untapped potential and fostering connections that propel your business forward in ways you hadn't imagined. You won't have to worry about slow load times, broken links, or outdated content dragging you down. Design life Buttons and links should be easy to tap, and navigation should be intuitive.

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Next, you'll want to speed things up.

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Many online platforms and forums discuss the latest changes in search engine algorithms. Moreover, their websites are built with SEO in mind, ensuring you're not just present online but also visible to your target audience. This isn't the future; it's what Small World Marketing offers today. Once you've nailed down your keywords, it's time to integrate them into your content, titles, and meta descriptions. Moreover, scalability means your website can adapt to new technologies and trends without a complete overhaul. web accessibility
Lastly, consider Local web design Langley Events, a company specializing in local event planning. Understanding the future of web design sets the stage for you to become part of this exciting revolution in Local web design Langley. With Small World Marketing, you're not just getting a website; you're making a statement that your business leads in innovation, functionality, and security. Design paradigm Next, you'll move into the design phase, where your ideas start taking shape.
They'll set up a consultation call to dive deeper into your vision, understand your brand's essence, and outline how we can turn your digital dreams into reality. It's about preparing for the future from the get-go. Small World Marketing's team can work alongside you to identify these opportunities and implement solutions that are tailored to your needs. Web Standards Project Before they partnered with us, their website hardly captured the cozy, inviting atmosphere of their café.
The agency revamped their website, focusing on user experience and SEO optimization. What sets them apart is their transparent pricing model. They start by ensuring that your site loads quickly on mobile devices, knowing that even a second's delay can cost you valuable traffic. Navigating the SEO landscape requires you to stay updated with the latest trends and algorithm changes to ensure your website remains visible and competitive.

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Search engine optimization (SEO) is the process of improving the quality and quantity of website traffic to a website or a web page from search engines.[1][2] SEO targets unpaid traffic (known as "natural" or "organic" results) rather than direct traffic or paid traffic. Unpaid traffic may originate from different kinds of searches, including image search, video search, academic search,[3] news search, and industry-specific vertical search engines.

As an Internet marketing strategy, SEO considers how search engines work, the computer-programmed algorithms that dictate search engine behavior, what people search for, the actual search terms or keywords typed into search engines, and which search engines are preferred by their targeted audience. SEO is performed because a website will receive more visitors from a search engine when websites rank higher on the search engine results page (SERP). These visitors can then potentially be converted into customers.[4]

History

[edit]

Webmasters and content providers began optimizing websites for search engines in the mid-1990s, as the first search engines were cataloging the early Web. Initially, all webmasters only needed to submit the address of a page, or URL, to the various engines, which would send a web crawler to crawl that page, extract links to other pages from it, and return information found on the page to be indexed.[5] The process involves a search engine spider/crawler crawls a page and storing it on the search engine's own server. A second program, known as an indexer, extracts information about the page, such as the words it contains, where they are located, and any weight for specific words, as well as all links the page contains. All of this information is then placed into a scheduler for crawling at a later date.

Website owners recognized the value of a high ranking and visibility in search engine results,[6] creating an opportunity for both white hat and black hat SEO practitioners. According to industry analyst Danny Sullivan, the phrase "search engine optimization" probably came into use in 1997. Sullivan credits Bruce Clay as one of the first people to popularize the term.[7]

Early versions of search algorithms relied on webmaster-provided information such as the keyword meta tag or index files in engines like ALIWEB. Meta tags provide a guide to each page's content. Using metadata to index pages was found to be less than reliable, however, because the webmaster's choice of keywords in the meta tag could potentially be an inaccurate representation of the site's actual content. Flawed data in meta tags, such as those that were inaccurate or incomplete, created the potential for pages to be mischaracterized in irrelevant searches.[8][dubiousdiscuss] Web content providers also manipulated some attributes within the HTML source of a page in an attempt to rank well in search engines.[9] By 1997, search engine designers recognized that webmasters were making efforts to rank well in their search engine and that some webmasters were even manipulating their rankings in search results by stuffing pages with excessive or irrelevant keywords. Early search engines, such as Altavista and Infoseek, adjusted their algorithms to prevent webmasters from manipulating rankings.[10]

By heavily relying on factors such as keyword density, which were exclusively within a webmaster's control, early search engines suffered from abuse and ranking manipulation. To provide better results to their users, search engines had to adapt to ensure their results pages showed the most relevant search results, rather than unrelated pages stuffed with numerous keywords by unscrupulous webmasters. This meant moving away from heavy reliance on term density to a more holistic process for scoring semantic signals.[11] Since the success and popularity of a search engine are determined by its ability to produce the most relevant results to any given search, poor quality or irrelevant search results could lead users to find other search sources. Search engines responded by developing more complex ranking algorithms, taking into account additional factors that were more difficult for webmasters to manipulate.

Companies that employ overly aggressive techniques can get their client websites banned from the search results. In 2005, the Wall Street Journal reported on a company, Traffic Power, which allegedly used high-risk techniques and failed to disclose those risks to its clients.[12] Wired magazine reported that the same company sued blogger and SEO Aaron Wall for writing about the ban.[13] Google's Matt Cutts later confirmed that Google did in fact ban Traffic Power and some of its clients.[14]

Some search engines have also reached out to the SEO industry and are frequent sponsors and guests at SEO conferences, webchats, and seminars. Major search engines provide information and guidelines to help with website optimization.[15][16] Google has a Sitemaps program to help webmasters learn if Google is having any problems indexing their website and also provides data on Google traffic to the website.[17] Bing Webmaster Tools provides a way for webmasters to submit a sitemap and web feeds, allows users to determine the "crawl rate", and track the web pages index status.

In 2015, it was reported that Google was developing and promoting mobile search as a key feature within future products. In response, many brands began to take a different approach to their Internet marketing strategies.[18]

Relationship with Google

[edit]

In 1998, two graduate students at Stanford University, Larry Page and Sergey Brin, developed "Backrub", a search engine that relied on a mathematical algorithm to rate the prominence of web pages. The number calculated by the algorithm, PageRank, is a function of the quantity and strength of inbound links.[19] PageRank estimates the likelihood that a given page will be reached by a web user who randomly surfs the web and follows links from one page to another. In effect, this means that some links are stronger than others, as a higher PageRank page is more likely to be reached by the random web surfer.

Page and Brin founded Google in 1998.[20] Google attracted a loyal following among the growing number of Internet users, who liked its simple design.[21] Off-page factors (such as PageRank and hyperlink analysis) were considered as well as on-page factors (such as keyword frequency, meta tags, headings, links and site structure) to enable Google to avoid the kind of manipulation seen in search engines that only considered on-page factors for their rankings. Although PageRank was more difficult to game, webmasters had already developed link-building tools and schemes to influence the Inktomi search engine, and these methods proved similarly applicable to gaming PageRank. Many sites focus on exchanging, buying, and selling links, often on a massive scale. Some of these schemes, or link farms, involved the creation of thousands of sites for the sole purpose of link spamming.[22]

By 2004, search engines had incorporated a wide range of undisclosed factors in their ranking algorithms to reduce the impact of link manipulation.[23] The leading search engines, Google, Bing, and Yahoo, do not disclose the algorithms they use to rank pages. Some SEO practitioners have studied different approaches to search engine optimization and have shared their personal opinions.[24] Patents related to search engines can provide information to better understand search engines.[25] In 2005, Google began personalizing search results for each user. Depending on their history of previous searches, Google crafted results for logged in users.[26]

In 2007, Google announced a campaign against paid links that transfer PageRank.[27] On June 15, 2009, Google disclosed that they had taken measures to mitigate the effects of PageRank sculpting by use of the nofollow attribute on links. Matt Cutts, a well-known software engineer at Google, announced that Google Bot would no longer treat any no follow links, in the same way, to prevent SEO service providers from using nofollow for PageRank sculpting.[28] As a result of this change, the usage of nofollow led to evaporation of PageRank. In order to avoid the above, SEO engineers developed alternative techniques that replace nofollowed tags with obfuscated JavaScript and thus permit PageRank sculpting. Additionally, several solutions have been suggested that include the usage of iframes, Flash, and JavaScript.[29]

In December 2009, Google announced it would be using the web search history of all its users in order to populate search results.[30] On June 8, 2010 a new web indexing system called Google Caffeine was announced. Designed to allow users to find news results, forum posts, and other content much sooner after publishing than before, Google Caffeine was a change to the way Google updated its index in order to make things show up quicker on Google than before. According to Carrie Grimes, the software engineer who announced Caffeine for Google, "Caffeine provides 50 percent fresher results for web searches than our last index..."[31] Google Instant, real-time-search, was introduced in late 2010 in an attempt to make search results more timely and relevant. Historically site administrators have spent months or even years optimizing a website to increase search rankings. With the growth in popularity of social media sites and blogs, the leading engines made changes to their algorithms to allow fresh content to rank quickly within the search results.[32]

In February 2011, Google announced the Panda update, which penalizes websites containing content duplicated from other websites and sources. Historically websites have copied content from one another and benefited in search engine rankings by engaging in this practice. However, Google implemented a new system that punishes sites whose content is not unique.[33] The 2012 Google Penguin attempted to penalize websites that used manipulative techniques to improve their rankings on the search engine.[34] Although Google Penguin has been presented as an algorithm aimed at fighting web spam, it really focuses on spammy links[35] by gauging the quality of the sites the links are coming from. The 2013 Google Hummingbird update featured an algorithm change designed to improve Google's natural language processing and semantic understanding of web pages. Hummingbird's language processing system falls under the newly recognized term of "conversational search", where the system pays more attention to each word in the query in order to better match the pages to the meaning of the query rather than a few words.[36] With regards to the changes made to search engine optimization, for content publishers and writers, Hummingbird is intended to resolve issues by getting rid of irrelevant content and spam, allowing Google to produce high-quality content and rely on them to be 'trusted' authors.

In October 2019, Google announced they would start applying BERT models for English language search queries in the US. Bidirectional Encoder Representations from Transformers (BERT) was another attempt by Google to improve their natural language processing, but this time in order to better understand the search queries of their users.[37] In terms of search engine optimization, BERT intended to connect users more easily to relevant content and increase the quality of traffic coming to websites that are ranking in the Search Engine Results Page.

Methods

[edit]

Getting indexed

[edit]
A simple illustration of the Pagerank algorithm. Percentage shows the perceived importance.

The leading search engines, such as Google, Bing, and Yahoo!, use crawlers to find pages for their algorithmic search results. Pages that are linked from other search engine-indexed pages do not need to be submitted because they are found automatically. The Yahoo! Directory and DMOZ, two major directories which closed in 2014 and 2017 respectively, both required manual submission and human editorial review.[38] Google offers Google Search Console, for which an XML Sitemap feed can be created and submitted for free to ensure that all pages are found, especially pages that are not discoverable by automatically following links[39] in addition to their URL submission console.[40] Yahoo! formerly operated a paid submission service that guaranteed to crawl for a cost per click;[41] however, this practice was discontinued in 2009.

Search engine crawlers may look at a number of different factors when crawling a site. Not every page is indexed by search engines. The distance of pages from the root directory of a site may also be a factor in whether or not pages get crawled.[42]

Mobile devices are used for the majority of Google searches.[43] In November 2016, Google announced a major change to the way they are crawling websites and started to make their index mobile-first, which means the mobile version of a given website becomes the starting point for what Google includes in their index.[44] In May 2019, Google updated the rendering engine of their crawler to be the latest version of Chromium (74 at the time of the announcement). Google indicated that they would regularly update the Chromium rendering engine to the latest version.[45] In December 2019, Google began updating the User-Agent string of their crawler to reflect the latest Chrome version used by their rendering service. The delay was to allow webmasters time to update their code that responded to particular bot User-Agent strings. Google ran evaluations and felt confident the impact would be minor.[46]

Preventing crawling

[edit]

To avoid undesirable content in the search indexes, webmasters can instruct spiders not to crawl certain files or directories through the standard robots.txt file in the root directory of the domain. Additionally, a page can be explicitly excluded from a search engine's database by using a meta tag specific to robots (usually <meta name="robots" content="noindex"> ). When a search engine visits a site, the robots.txt located in the root directory is the first file crawled. The robots.txt file is then parsed and will instruct the robot as to which pages are not to be crawled. As a search engine crawler may keep a cached copy of this file, it may on occasion crawl pages a webmaster does not wish to crawl. Pages typically prevented from being crawled include login-specific pages such as shopping carts and user-specific content such as search results from internal searches. In March 2007, Google warned webmasters that they should prevent indexing of internal search results because those pages are considered search spam.[47] In 2020, Google sunsetted the standard (and open-sourced their code) and now treats it as a hint not a directive. To adequately ensure that pages are not indexed, a page-level robot's meta tag should be included.[48]

Increasing prominence

[edit]

A variety of methods can increase the prominence of a webpage within the search results. Cross linking between pages of the same website to provide more links to important pages may improve its visibility. Page design makes users trust a site and want to stay once they find it. When people bounce off a site, it counts against the site and affects its credibility.[49] Writing content that includes frequently searched keyword phrases so as to be relevant to a wide variety of search queries will tend to increase traffic. Updating content so as to keep search engines crawling back frequently can give additional weight to a site. Adding relevant keywords to a web page's metadata, including the title tag and meta description, will tend to improve the relevancy of a site's search listings, thus increasing traffic. URL canonicalization of web pages accessible via multiple URLs, using the canonical link element[50] or via 301 redirects can help make sure links to different versions of the URL all count towards the page's link popularity score. These are known as incoming links, which point to the URL and can count towards the page link's popularity score, impacting the credibility of a website.[49]

White hat versus black hat techniques

[edit]
Common white-hat methods of search engine optimization

SEO techniques can be classified into two broad categories: techniques that search engine companies recommend as part of good design ("white hat"), and those techniques of which search engines do not approve ("black hat"). Search engines attempt to minimize the effect of the latter, among them spamdexing. Industry commentators have classified these methods and the practitioners who employ them as either white hat SEO or black hat SEO.[51] White hats tend to produce results that last a long time, whereas black hats anticipate that their sites may eventually be banned either temporarily or permanently once the search engines discover what they are doing.[52]

An SEO technique is considered a white hat if it conforms to the search engines' guidelines and involves no deception. As the search engine guidelines[15][16][53] are not written as a series of rules or commandments, this is an important distinction to note. White hat SEO is not just about following guidelines but is about ensuring that the content a search engine indexes and subsequently ranks is the same content a user will see. White hat advice is generally summed up as creating content for users, not for search engines, and then making that content easily accessible to the online "spider" algorithms, rather than attempting to trick the algorithm from its intended purpose. White hat SEO is in many ways similar to web development that promotes accessibility,[54] although the two are not identical.

Black hat SEO attempts to improve rankings in ways that are disapproved of by the search engines or involve deception. One black hat technique uses hidden text, either as text colored similar to the background, in an invisible div, or positioned off-screen. Another method gives a different page depending on whether the page is being requested by a human visitor or a search engine, a technique known as cloaking. Another category sometimes used is grey hat SEO. This is in between the black hat and white hat approaches, where the methods employed avoid the site being penalized but do not act in producing the best content for users. Grey hat SEO is entirely focused on improving search engine rankings.

Search engines may penalize sites they discover using black or grey hat methods, either by reducing their rankings or eliminating their listings from their databases altogether. Such penalties can be applied either automatically by the search engines' algorithms or by a manual site review. One example was the February 2006 Google removal of both BMW Germany and Ricoh Germany for the use of deceptive practices.[55] Both companies, however, quickly apologized, fixed the offending pages, and were restored to Google's search engine results page.[56]

As marketing strategy

[edit]

SEO is not an appropriate strategy for every website, and other Internet marketing strategies can be more effective, such as paid advertising through pay-per-click (PPC) campaigns, depending on the site operator's goals. Search engine marketing (SEM) is the practice of designing, running, and optimizing search engine ad campaigns. Its difference from SEO is most simply depicted as the difference between paid and unpaid priority ranking in search results. SEM focuses on prominence more so than relevance; website developers should regard SEM with the utmost importance with consideration to visibility as most navigate to the primary listings of their search.[57] A successful Internet marketing campaign may also depend upon building high-quality web pages to engage and persuade internet users, setting up analytics programs to enable site owners to measure results, and improving a site's conversion rate.[58][59] In November 2015, Google released a full 160-page version of its Search Quality Rating Guidelines to the public,[60] which revealed a shift in their focus towards "usefulness" and mobile local search. In recent years the mobile market has exploded, overtaking the use of desktops, as shown in by StatCounter in October 2016, where they analyzed 2.5 million websites and found that 51.3% of the pages were loaded by a mobile device.[61] Google has been one of the companies that are utilizing the popularity of mobile usage by encouraging websites to use their Google Search Console, the Mobile-Friendly Test, which allows companies to measure up their website to the search engine results and determine how user-friendly their websites are. The closer the keywords are together their ranking will improve based on key terms.[49]

SEO may generate an adequate return on investment. However, search engines are not paid for organic search traffic, their algorithms change, and there are no guarantees of continued referrals. Due to this lack of guarantee and uncertainty, a business that relies heavily on search engine traffic can suffer major losses if the search engines stop sending visitors.[62] Search engines can change their algorithms, impacting a website's search engine ranking, possibly resulting in a serious loss of traffic. According to Google's CEO, Eric Schmidt, in 2010, Google made over 500 algorithm changes – almost 1.5 per day.[63] It is considered a wise business practice for website operators to liberate themselves from dependence on search engine traffic.[64] In addition to accessibility in terms of web crawlers (addressed above), user web accessibility has become increasingly important for SEO.

International markets

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Optimization techniques are highly tuned to the dominant search engines in the target market. The search engines' market shares vary from market to market, as does competition. In 2003, Danny Sullivan stated that Google represented about 75% of all searches.[65] In markets outside the United States, Google's share is often larger, and Google remains the dominant search engine worldwide as of 2007.[66] As of 2006, Google had an 85–90% market share in Germany.[67] While there were hundreds of SEO firms in the US at that time, there were only about five in Germany.[67] As of June 2008, the market share of Google in the UK was close to 90% according to Hitwise.[68] That market share is achieved in a number of countries.

As of 2009, there are only a few large markets where Google is not the leading search engine. In most cases, when Google is not leading in a given market, it is lagging behind a local player. The most notable example markets are China, Japan, South Korea, Russia, and the Czech Republic, where respectively Baidu, Yahoo! Japan, Naver, Yandex and Seznam are market leaders.

Successful search optimization for international markets may require professional translation of web pages, registration of a domain name with a top level domain in the target market, and web hosting that provides a local IP address. Otherwise, the fundamental elements of search optimization are essentially the same, regardless of language.[67]

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On October 17, 2002, SearchKing filed suit in the United States District Court, Western District of Oklahoma, against the search engine Google. SearchKing's claim was that Google's tactics to prevent spamdexing constituted a tortious interference with contractual relations. On May 27, 2003, the court granted Google's motion to dismiss the complaint because SearchKing "failed to state a claim upon which relief may be granted."[69][70]

In March 2006, KinderStart filed a lawsuit against Google over search engine rankings. KinderStart's website was removed from Google's index prior to the lawsuit, and the amount of traffic to the site dropped by 70%. On March 16, 2007, the United States District Court for the Northern District of California (San Jose Division) dismissed KinderStart's complaint without leave to amend and partially granted Google's motion for Rule 11 sanctions against KinderStart's attorney, requiring him to pay part of Google's legal expenses.[71][72]

See also

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References

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